Segmentation and Licensing Strategy
Plantation is pursuing a segmentation sales strategy that focuses on the medical sector of this market. The Company plans to roll out the BudLife® line in the State of California, which is the first and largest market in the union to allow for the medical use of cannabis and is projected to reach $7.7 billion in sales in 2021. To further this goal, the Company has signed identified distributors. Online sales support will be supported through the use of online sales companies such as Amazon. Since passing medical-cannabis legislation in 1996, California has amassed more than 720,000 current patients, according to a September 2016 estimate from the Cannabis Policy Project.
Paralleling its launch in the USA, the Company plans to expand internationally via a targeted geographic licensing program.