Segmentation and Licensing Strategy
Plantation is pursuing a segmentation sales strategy that focuses on the medical sector of this market. The Company plans to roll out the BudLife® line in the State of California, which is the first and largest market in the union to allow for the medical use of marijuana and is projected to reach $7.7 billion in sales in 2021. To further this goal, the Company has signed a multi-million dollar contract with Sugarmade, a public company (SGMD) that is successfully expanding from a food packaging company to a full service MJ and MMJ container and packaging company. Online sales support will be provided by Amazon. Since passing medical-marijuana legislation in 1996, California has amassed more than 720,000 current patients, according to a September 2016 estimate from the Marijuana Policy Project.
Paralleling its launch in the USA, the Company plans to expand internationally via a targeted geographic licensing program.